Pioneers in Virtual Advertising
and Virtual Product Integration
Discover untapped advertising opportunities!
about us
We have over 15 years of experience pioneering Virtual Advertising and Product Placement
- Our innovative brand and product integration service provides access to previously untapped advertising opportunities and new revenue streams.
- We create seamless yet impactful placements which deliver the maximum exposure and value for your brand or media property.
We execute virtual advertising and product placement for broadcasters in the US, Canada, Europe and Latin America.
Please contact us to discuss how we can help your brand (advertisers) or TV Show (rights-holders).
our services
Virtual Advertising
Insert your brand into live sports or entertainment programming!
Benefits for Advertisers
- Place your brand in-program: With our tracking technology we insert your brand in the heart of the content (even if you weren't part of the initial production).
- Zap-free DVR-proof: By having your brand inserted in-program you will reach the full audience of your programming, reaping the full benefit of the exposure you paid for.
- Control the exposure of your brand: including duration of exposure, product positioning, scene context and label orientation.
- New Creative Opportunities: Insert your brand in previously impossible to reach locations.
Virtual Product Placement
Insert your product into previously produced programming. You can choose to air and target by flight and/or regional syndication market.
Benefits for Broadcasters and rights Holders
- Create new revenue streams by accessing and monetizing previously unused inventory.
- Provides the flexibility of integrating products at any time in your production cycle, from pre-production to a few weeks before your show airs.
- Allows you to target and monetize your content with different advertisers for different territories or different flights.
f.a.q (frequently asked questions)
What is Digital Product (or Brand) Integration?
Digital Product (or Brand) Integration is the insertion of a brand or product into a television show or movie segment using computer technology to embed the image seamlessly into the content. It is also referred to as Virtual Advertising or Digital Product Placement.
Digital Product and Brand Integration breaks open a new range of possibilities for both advertisers and broadcasters, providing the opportunity to insert a brand in valuable content, in-program, unobtrusive yet guaranteed to be seen by the viewer. It provides new ways of exposure for advertisers and unleashes previously non-existent revenue opportunities.
Why should I use Brand Brigade?
Digital Product (or Brand) Integration is the insertion of a brand or product into a television show or movie segment using computer technology to embed the image seamlessly into the content. It is also referred to as Virtual Advertising or Digital Product Placement.
What are some of the benefits of Digital Product Integration for Producers, Rights Holders and Broadcasters?
- Create new inventory
- Retain clean masters (which can later be branded and monetized)
- Control brand exposure in your properties as they grow in time (syndication)
- Target different markets with different advertisers or products
- Close sales and integrate advertisers at any moment in production cycle up to a few weeks before air date
contact us
Brand Brigade is based in New York City.
475 Central Park West
New York, N.Y. 10025
USA
+ 1 212 765 0205
+ 1 917 406 4610